Project Manager, Digital Campaigns

POSTED: January 11, 2021

BUSINESS: Purdue for Life Foundation

LOCATION: Purdue University Campus

POSITION TYPE: Full-time 

START DATE: Immediate Availability

Essential Functions:

  • Utilize Salesforce Marketing Cloud Email Studio, Mobile Studio, Journey Builder and Automation Studio to build single-channel communications and automated campaign series, primarily utilizing email, but also SMS, mobile push notifications and paid digital.
  • Play a leading role in building out the strategy within Salesforce Marketing Cloud and aid in transition from legacy marketing communication systems.
  • Ensure University maximizes efficiency and capitalizes on the full features and benefits of Salesforce Marketing Cloud platform.
  • Assist Purdue for Life Foundation in its effort to provide more personalized/automated constituent experiences across digital and offline channels and all constituent personas.
  • Provide expertise in marketing automation processes and campaign management.
  • Manage day-to-day development of scalable contact builder attribute groups, strategic data extracts, dynamic emails via contact builder and event based journeys via journey builder.
  • Create, document, and manage journey maps across the entire constituent lifecycle.
  • Build Marketing Cloud journeys, following design and process guidance from University partners.
  • Analyze data from analytics and assist in implementation improvements to Marketing Cloud performance and deliverability.

Additional Responsibilities:

  • Manage programs and measure return on investment.
  • Identify areas of improvement and make actionable recommendations to increase operational efficiencies and internal user adoption.
  • Support development and execution of marketing, general communication efforts that leverage the various “Studios” within Marketing Cloud.
  • Develop documentation of current processes and future enhancements.
  • Provide training to internal staff when appropriate.
  • Assist in development of responsive, best-in-class email templates.
  • Compose and/or edit correspondence.
  • Develop content for emails, website, and social media communications.
  • Other duties as assigned.

Knowledge/Skills/Abilities:

  • Previous experience with Salesforce, Salesforce communities, and Salesforce Marketing Cloud.
  • Exhibit strong understanding and ability to integrate and execute best practices in content marketing, donor/consumer acquisition, as well as new and emerging marketing techniques.
  • Skilled in lifecycle marketing and customer experience mapping.
  • Comfortable working in a complex, multi-divisional, results-oriented environment.
  • Demonstrated success in project management when overseeing multiple priorities.
  • Ability to establish priorities, set objectives, achieve goals and manage to project and departmental budgets.
  • Experience in overseeing digital and print marketing.
  • Ability to thrive in high-energy environments that often have short deadlines and shifting priorities.
  • Demonstrated ability to influence and drive consensus.
  • Strong written and verbal communication skills, including presentation capabilities.
  • Strong desire to succeed and excellent work ethic.
  • Regular and reliable attendance are requirements of this position.

Education/Experience

  • Bachelor’s degree required.
  • A minimum of three years of experience in email marketing, content creation, consumer marketing, or advertising required.

Application Instructions:

If you are interested in applying, please click here to begin the process: http://www.applyatprf.com.The application deadline is Friday, January 29, 2021.

A criminal conviction check and negative controlled substance test are required for employment in this position. 

Purdue Research Foundation does not accept resumes from third-party recruiters.

This employer is an equal opportunity, affirmative action employer. It views, evaluates, and treats all persons in all Foundation-related activities solely as individuals on the basis of their own personal abilities, qualifications, and other relevant characteristics.  All qualified applicants for employment will receive consideration without regard to race, religion, color, gender, national origin or ancestry, genetic information, marital status, parental status, sexual orientation, gender identity and expression, disability, or status as a protected veteran.

 

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