Project Manager, Digital Campaigns

POSTED: November 23, 2021
BUSINESS: Purdue for Life Foundation
POSITION TYPE: Full-time
START DATE: Immediate Availability

Essential Functions

  • Exhibit strong understanding and ability to integrate and execute best practices in digital communications, donor/consumer acquisition, as well as new and emerging marketing techniques.
  • Oversee ongoing strategic initiatives for annual giving, including utilizing emerging and digital technologies.
  • Collaboratively oversee and execute cross-departmental digital communications/projects
  • Coordinate and manage the execution of email campaigns throughout the organization ensuring timely and accurate delivery.
  • Work across multiple teams to identify digital communication and strategic goals to enhance overall engagement and audience acquisition.
  • Evaluate performance and analytics on digital communications to provide recommendations on improved or alternative strategies/populations to create an optimal constituent journey, and increased engagement.
  • Maintain ongoing and consistent communications and support to both internal (special events, engagement and communication) and external teams as a direct tie to the Broad-based Campaigns team.

Additional Responsibilities

  • Manage programs and measure return on investment.
  • Strategize to effectively engage audiences through mass communication.
  • Compose and/or edit correspondence.
  • Continually develop process improvements to increase efficiency and quality.
  • Other duties as assigned.

Knowledge, Skills and Abilities

  • Proficient in Salesforce and Salesforce Marketing Cloud.
  • Comfortable working in a complex, multi-divisional, results-oriented environment.
  • Capable of managing multiple projects and priorities.
  • Able to develop and maintain strong, positive relationships with internal and external staff.
  • Demonstrated success in project management when overseeing multiple priorities.
  • Ability to establish priorities, set objectives, achieve goals and manage to project and departmental budgets.
  • Experience in overseeing digital and print marketing; including writing, proofing and graphic design.
  • Ability to thrive in high-energy environments that often have short deadlines and shifting priorities.
  • Knowledge of direct marketing best practice across non-profit sectors.
  • Understanding of and experience with gamification in marketing strategy.
  • Success in utilizing search engine optimization (SEO) in consumer or donor acquisition.
  • Demonstrated ability to influence and drive consensus.
  • Strong written and verbal communication skills, including presentation capabilities.
  • Strong desire to succeed and excellent work ethic.
  • Regular and reliable attendance are requirements of this position.

Education/Experience

  • Bachelor’s degree required.
  • 0-3 years of experience in content, consumer marketing, or advertising required.

    

If you are interested in applying, please click here to begin the process: https://www.applyatprf.com.The application deadline is Friday, December 17, 2021. A criminal conviction check and negative controlled substance test are required for employment in this position. 

Purdue Research Foundation is an equal opportunity, affirmative action employer. PRF views, evaluates, and treats all persons in all Foundation-related activities solely as individuals on the basis of their own personal abilities, qualifications, and other relevant characteristics.  All qualified applicants for employment will receive consideration without regard to race, religion, color, gender, national origin or ancestry, genetic information, marital status, parental status, sexual orientation, gender identity and expression, disability, or status as a veteran.

 

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