Marketing Manager

POSTED: May 26, 2020
BUSINESS: Rogo Ag
POSITION TYPE: Full-time 
START DATE: June 2020

Would you like to join an awesome and quickly growing team that is deploying exciting
agricultural technology across the USA?

About The Company:
● Rogo is an Ag-Tech company that helps farmers apply fertilizer more efficiently. To do
that, we build and operate autonomous robots that have collected over 100K acres of
soil samples within the past year.
● Meet our quickly growing team at https://www.rogoag.com/team that is headquartered in
West Lafayette, IN.
● Our team respects each other deeply, while at the same debating ideas fiercely to get to
the best solution. At Rogo, a growth mindset >> knowledge and real results >> effort.
● Join us on our path to improve both Precision Agriculture and the peoples’ lives we touch
along the way (including our own team).

Job Description:
Goals:
● Create Rogo voice and message in the Ag space to flip the soil sampling industry
● Grow sales over next 3 years from $1 to $20 million, from IN to entire US corn belt
● Support sales with resources to close on time and on budget

Role:
● Manage marketing team & process for robotics company that’s setting records in Ag
● Build & cement value-driven customer relationships - resulting in zero net churn
● Hire, train, evaluate, coach, fire in order to hit goals (team size growing from 1 to ~5+)
● Manage marketing to create new leads, and optimize overall sales & marketing process
● Optimize cost of sales/ROI through sales collateral (Rogo specific and general)
● Optimize learning with short iterations (weeks) that prioritize tests over ideas

General Information About Sales Process:
● $12.5K ACV, quasi-recurring revenue model
● Simplified sales/marketing process: Target Lists, Intro call (cold/warm), sometimes 2nd
call, in-person meeting, sometimes demo event (typically in groups), contract signed

Desired Profile:
Minimum:
● Great communicator, problem definer and solver, core values fit
● Breakdown problems with numbers, design & execute tests, analyze and interpret data
● Computer literacy (ppt, excel, docs, proj mgmt tools, CRM, reporting)

Core Skills:
● Driven to achieve massive results in high pressure timelines
● Clear Plan Creation: Marketing Strategy & Voice, Budgets, Timelines
● Excellent leadership: clear desired results, accountability & growth-coaching
● Numbers-Based Marketing Mgmt: define goals, measure real progress, hit targets
● Process Oriented: crank marketing/sales machine faster and more efficiently

Core Experience:
● Top 10% Individual B2B marketing contributor (3+ yrs)
● Successfully leading B2B marketing team (3+ yrs)
● Building & executing marketing plans on target (revenue and cost of sales)
● Managing marketing process, and collateral creation

Bonus:
● Marketing Certified, Startup Experience, Lean Startup Concept, Sales Experience

Start Date & Location:
● Start in May-June 2020; Willing to work in Wolcott, IN / Lafayette, Indiana area
● Semi-Frequent travel across core Midwest corn belt to lead & support events

Compensation / Benefits:
● Full-Time Salary (based on market, experience & skill)
● PTO - Flexible Vacation Plan (Self-managed as long as you get your work done)

Why apply?
● Work with exciting Ag-technology for a purpose.
● Work with an amazing, quickly growing team.
● Challenge yourself to grow in many different areas.

Interested? Please go here for the application form: https://www.rogoag.com/join-our-team

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