Deliberate Innovation for Faculty (DIFF)


Faculty-led program to provide guidance for Purdue innovators, entrepreneurs

Purdue University is internationally recognized for its contributions to the global community. Inventions originating from Purdue innovators are being used in all 50 U.S. states and in nearly 100 countries. Supporting Purdue's research and commercialization endeavors is a cornerstone to our mission.

To further help Purdue innovators commercialize their inventions, several faculty entrepreneurs and their respective colleges are collaborating with leaders from Purdue Research FoundationPurdue Foundry, and Burton D. Morgan Center for Entrepreneurship through "Deliberate Innovation for Faculty."

Deliberate Innovation for Faculty, or DIFF, provides mentoring for Purdue innovators who have an interest in translating their inventions to the public through commercialization, collaboration or entrepreneurship.

Faculty who serve as directors and co-founders of DIFF are J. Eric Dietz, Purdue Polytechnic and Purdue Homeland Security Institute; Matthew Lynall, Krannert School of Management; Alyssa Panitch, Weldon School of Biomedical EngineeringCollege of Engineering; and Ernesto Marinero, School of Chemical Engineering and School of Materials Engineering, College of Engineering. Greg Deason, vice president, Purdue Foundry; and Joe Pekny, interim director of the Burton D. Morgan Center for Entrepreneurship, are managers and co-founders of DIFF. Key features are outlined below. 

Deliberate Innovation for Faculty, DIFF

  • DIFF is part of an overall goal to combine Purdue's vast entrepreneurial resources to encourage innovation and entrepreneurship and to simplify moving an invention to commercialization.
  • Each DIFF faculty director is undertaking a transformational project to fundamentally enhance the Purdue entrepreneurial ecosystem, such as working to include entrepreneurship and technology transfer as valuable enhancements to basic research.
  • DIFF faculty directors recognize a national trend led by local, state and federal agencies, as well as private enterprise, to include practical outcomes from basic research. As such, DIFF faculty directors strive to work with their peers to help guide research proposal opportunities or potential research collaborations that include entrepreneurship, technology transfer and commercialization as positive differentiators from project inception.
  • DIFF faculty directors, their respective colleges and DIFF administrative managers are providing direction for Purdue innovators from early-stage discovery to commercialization or startup formation.
  • DIFF administrative managing leaders are providing direction for commercialization activities such as funding sources, market research and business planning.

We are dedicated to moving Purdue's transformative innovations to the public where they can help people live longer, healthier, happier lives.

Other related sites:

Purdue Innovation and Entrepreneurship:

Discovery Park:

The Convergence Center, 101 Foundry Drive, Suite 2500, West Lafayette, IN 47906, (765) 588-3470

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